Before I start creating a new design I walk around with a whole bunch of ideas in my head, but most of them never turns into anything real. I try to capture something that will inspire me, it can be nature, humans, a struggle or thoughts about life. I then start to wonder how I can turn this into a design idea. It can be a slow process and months can pas where I cannot come up with anything, but all of a sudden it just click and I go into action.
Next step is to visualize my thoughts and get them written and drawn on a piece of paper, then I begin to color, draw and write. Often it turns into a big pile of curled up paper in the garbage, but once I get the right line that can work through a collection and a matching meaning behind the pieces, then I am ready for the next step.
Off to see the wizard, I mean goldsmith.
Production needs to get started, so I am off to Bali where my production is located. The workshop is run by Kadek, he has a small shop with about 20 people employed. When I started my business back in 2010 it was really important to me, to know exactly where and how my jewelry was produced, I had heard to many stories of sweatshops in India and Thailand, where the workers had horrendous conditions. But with joy in my voice I can tell you that here everybody is payed what they earn, and they work on their own terms, so if it is too hot during the day, they are can just work at night. All religions is looked after and they can take brakes as long as they want. I am so proud of this particular thing!!
Now it is time to get creative with the goldsmith, what can be done, and which of my ideas are over the top and complicated for production. So we create a prototype, then we talk about what we could do to make it even better, something might need adjustment, something might be to fragile. When everything is perfect, then we start the production and ship the pieces back to Denmark.
Quality control and sales
Once I have the actual finished pieces, I check all of them for errors and then it’s time to take pictures for the website. The jewelry is also checked on a regular basis by the ‘fine metal control’ under force technologies, an extra safety to make sure that all the silver is of 925 sterling or higher quality and without contaminated metals. The NPK 925 stamp on the jewelry is your guaranty of pure and high quality silver.
It is a bit of a process to get from idea to reality, but it is worth the journey and I am always extremely happy and proud, when ever I am finished with a new collection or a single piece, I really love to have the finished product between my fingers.